Tasked with launching Culture Kings into the US market, we embarked on a journey that was more than just Facebook results.
Our goal was to look deeper into the data using a multitude of different platforms to make sure that Culture Kings could achieve brand penetration as well as finding product to market fits from their large catalogue.
The result, in 4 months Culture Kings was profitably marketing in the US with consistent ad spend increases.
We used Google data studio and set up custom reporting between Shopify, Google Analytics, Ad words and Facebook to track true ROAS and scale accordingly.
Record numbers of sales in retail stores across Japan and Singapore as well as a 4x return on the digital campaign.
In 2020 when many brands were suffering, we exploded Jean Jail into mass market, seeing over 160% growth.